

- #SCRATCHPAD SALESFORCE VENTURESSAWERSVENTUREBEAT UPDATE#
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#SCRATCHPAD SALESFORCE VENTURESSAWERSVENTUREBEAT UPDATE#
✨ Fewer clicks to update your Salesforce pipeline. All the most relevant sales tools reps care about, Notes, Pipeline, Tasks, Search, and more, are just one click away and always connected to Salesforce. Scratchpad super charges the Chrome new tab to give you access to your sales workflow. For now though, he sees an opportunity to build another company in the sales arena to help reduce the amount of work associated with updating the CRM database.Bring your sales workflow into the new tab The fastest experience for sales reps to update Salesforce and peace of mind for RevOps. While the company is built on top of Salesforce today, he says it could expand to include other databases or sources of information where the product could also work. We look at things like doing blind looks at resumes and it’s something that we take very, very seriously,” he said. “And so even in our hiring process, we incorporated certain elements just to make sure that we’re not introducing bias in any sort of way, or at least recognizing that the natural bias and thoughts we might have. He adds that building a diverse and inclusive workforce is important to the company. “By nature, we are very diverse in many different perspectives that you can look at, including gender, age, location and backgrounds,” he said. As he builds his second company, Salehi says he and his co-founder are building on a foundation of diversity and inclusion. It has seven employees, with plans to hire more over the next year.
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The company has been operating for about a year and has thousands of users, although many are currently using the free tier.

And any new opportunities that start in Salesforce update in Scratchpad. What’s more, because all of this information is linked to Salesforce, anything you enter in Scratchpad updates the corresponding fields and sections in Salesforce automatically. And that’s how the idea for Scratchpad came to be,” Salehi told TechCrunch. “It eventually evolved into this idea that we’re calling “The Workspace” because everyone has Salesforce, but they are working with all of these other tools that then they just have to literally spend hours - and we saw some reps block off four-hour chunks on their calendar - just to copy and paste from their documents, spreadsheets or notes into Salesforce for their pipeline reviews. That’s when they saw there was an opportunity here to build a tool to track all of this information in one place and connect it to Salesforce to automate a lot of this grunt work.
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They recognized that these tools were disconnected from Salesforce and required hours of manual work copying and pasting this data. They noted that they were using a hodgepodge of tools like taking notes in Evernote or Google Docs, tracking their pipeline in Excel or Google Sheets and tracking tasks with paper lists or sticky notes. He and his co-founder Cyrus Karbassiyoon began researching a new company, and the idea for Scratchpad came to them when they simply sat down and watched how salespeople were working. Last year, company co-founder and CEO Pouyan Salehi had just stepped down from his previous company PersistIQ, a sales enablement startup that came out of Y Combinator in 2014. The round, which closed at the end of last year, hadn’t been previously announced. Today, the company announced a $3.6 million seed round led by Accel with participation from Shrug Capital and Sound Ventures, the firm run by Ashton Kutcher and Guy Oseary, as well as several individual investors.

Scratchpad wants to simplify that process by creating a workspace on top of the CRM to accelerate the administrative side of the job. Part of the problem is Salesforce is a database and as such is not necessarily designed for speed. One thing that annoys sales people is entering data into a CRM like Salesforce because it’s time spent not selling.
